Verlo is in the business of selling a better night's sleep, and customizing mattresses that support this phenomenon. With 50 years of success in the furniture business, Verlo Mattress Factory Stores has carved a unique niche in the specialty sleep category, earning an ample slice of the $8 billion pie.

The Verlo’s Craftsman® Direct philosophy has stood the test of time and still means customers will receive the highest value for the lowest cost. Since each furniture store is locally owned, customers are drawn to the personal attention and assistance they receive in selecting just the right sleep set for them.

Founded by two school chums seeking to build a better mattress company, Verlo Mattress Factory Stores’ philosophy was simple: to offer handcrafted, customized mattresses while keeping quality and customer service first. Growing word-of-mouth referrals and flourishing demand prompted founders Guy Day and Dale Williams to open the Verlo Mattress Factory Stores name (coined after their wives’ names Verna and Lois) to franchise opportunities.

The two-man operation, founded in the late 1950s has grown to over 50 franchise mattress stores, but its original philosophy remains steadfast. A glimpse into the largest Craftsman-Direct® mattress retailer’s past illustrates its unique presence in today’s marketplace. Verlo Mattress Factory Stores is the only franchise opportunity in an industry driven by population growth – an industry largely insulated from economic cycles because of the constant consumer need for mattress replacements and the consumers’ persistent desire to upgrade. We’re on the quest for strategic growth partners to share the blueprint of our success in an already well-established industry.