We’re not in the business of selling pizza by the slice or sub sandwiches made-to-order; we’re in the business of selling better sleep and customizing mattresses that support this phenomenon. After 50 years, Verlo Mattress Factory Stores has carved a unique niche in the specialty sleep category, earning an ample slice of the $8 billion pie. The Verlo’s Craftsman® Direct philosophy has stood the test of time and still means customers will receive the highest value for the lowest cost. Since each store is locally owned, customers are drawn to the personal attention and assistance they receive in selecting just the right sleep set for them. Our Craftsman-Direct story also strikes a chord with consumers who can watch through picture windows from the store to see mattresses as they are handcrafted just for them.