Top Ten Reasons to Buy a Verlo® Mattress Factory Store
Steady, Recession-Resistant Growth
You don't want your investment to be affected by changes in the economy. It won't when you invest in your own Verlo® Mattress Factory Store. This industry does not roll with the changes in the economy. Our record of steady sales growth in all economic conditions is due to our close ties with the resilient housing and home improvement industries. Plus, everyone needs a mattress, so this durable good is always in demand.
A Thriving Industry
Our industry has a long history of sustained growth. Economic times may change, but your business will remain steady. This $7.7 billion* industry has experienced a record-breaking decade of growth and is poised to continue this trend.
You Focus on Growth
Your stores can be run by trained managers who handle the day to day operations of the business. This frees you to look at the big picture of multi-store ownership and planned, strategic growth in existing or new markets.
The Advantages of a Strong Brand
It's what your competition will never have - an unsurpassed reputation for quality and value. Verlo® Mattress Factory Stores has one of the highest rates of repeat and referral business in the nation and is repeatedly voted the top brand in established markets throughout the country.
Our Strong Commitment to Grow Your Business
We support you with the most advanced, proven operating systems and specialists who know the business inside and out - and are committed to your success. A team of experts provide support in every aspect of the business.
Location, Location, Location
Our real estate experts make site selection their priority. We carefully investigate your chosen market, locate the best retail site and help negotiate the best terms for your lease or purchase.
You Decide Your Dreams
Your will have every opportunity to grow your market as large as your dreams demand. We give you the right of first refusal to expand and capture all the potential of your chosen market. The strength of our national brand is combined with your ability to be the locally-owned, hometown favorite.
Ads That Speak to Consumers
Our advertising programs work for you by combining humorous, attention-getting, brand-building television ads with clean, focused, promotional newspaper ads that bring customers in your door. We focus on connecting emotionally with consumers and creating brand likeability, even before the consumer is actually in the market.
Advanced Sales and Technology Tools
Our sales programs are the most advanced and customer-friendly in the industry. Your staff will be fully trained in how to execute them properly. Our information technology tools include cutting-edge customer tracking and market evaluation systems to maximize your customer base.
Fast, Head-Start Financing
Verlo® Mattress Factory Stores is a member of the Small Business Administration's Franchise Registry. This means you'll enjoy the benefits of a streamlined review process, including better service and quicker loans, when you apply for SBA financing.
* 2002 Figures: Mintel Market Research
